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BlinkMobile enters Europe, eyes US

Nermin Bajric | Feb. 18, 2014
Mobile enterprise application platform (MEAP) provider, BlinkMobile Interactive, has established a presence in the European market through a partnership with UK-based IT consultancy and services company, Spargonet Consulting.

The UK was selected as the first point of expansion as it appears more advanced and educated in comparison to the likes of North America, according to Besgrove.

"Having got the UK moving, we want to invest a good amount of time there with more shows, conferences, and so on."

While BlinkMobile claims it has not yet discussed revenue goals and predictions for Europe due to the size of the market, it expects the business to reach the size of its Australian operations within 12 months.

"There is that much activity in Europe that I can market there every week," he said. "In the US, though, the first opportunity I have to exhibit is in September at MobileCon. I can spend money in Europe but would struggle in the US."

Nonetheless, North America is on the cards. BlinkMobile intends to return to the region in September to plant some seeds, with intent on establishing a footprint in the US in 2015. It believes that by then it will have stabilised its investment in the UK, although admits it will not quite be self-sufficient at that stage.


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