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Boutique PC seller laughs all the way to the bank on the back of Windows 7

Gregg Keizer | May 21, 2013
Bucks sales slump with high-end PCs running 2009's OS.

Bach realized his company's performance was not representative of the computer industry as a whole. "It really should be no surprise that we aren't following the volume PC industry," Bach said. "We are a niche builder, with ASPs [average selling prices] probably 5-10x the industry average. High performance computers are just a completely different animal."

It's still not clear how long system builders like Puget will be able to sell Windows 7 PCs. Although Microsoft has a policy that allows OEMs to pre-install the previous Windows edition on PCs for up to two years after a new version launches, Microsoft's website, last updated in January 2012, doesn't yet specify an "end-of-sale" date for Windows 7.

It's possible -- although Microsoft has not signaled such a move -- that the Redmond, Wash. developer will extend that two-year sales period if Windows 8 continued to languish.

Bach plans to sell Windows 7 as long as possible.

"I haven't heard a peep about an end-of-sales schedule for Windows 7," Bach said when asked whether he'd received word about a cutoff from either Microsoft or his distributors. "But I also think that Windows 7 is going to be the next Windows XP. We're going to find ourselves finding some odd way to install it on special request eight years from now.

"After all, we still get requests for Windows XP." he said.

This article, Boutique PC seller laughs all the way to the bank on the back of Windows 7, was originally published at


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