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Brocade beefs up its Malaysian network

AvantiKumar | Feb. 23, 2012
Brocade's complete IP product is available through Springlab Distribution's national reseller network.

Gina_Tan -Brocade

PHOTO - Gina Tan, Regional Director, Southeast Asia, Brocade

Global networking solutions firm Brocade has appointed Malaysia's Springlab Distribution as a Brocade Alliance Partner Network distributor for Malaysia.

As a Brocade APN [Alliance Partner Network] distributor, Springlab Distribution's national reseller network will handle the complete Brocade IP (internet protocol) networking product range, said Brocade regional director, Southeast Asia, Gina Tan, on February 21 2012. "[This] includes Ethernet fibre channel and converged switches, a complete family of Ethernet routers for enterprise, data centre and service provider networks, Layer 4-7 application delivery and traffic management solutions, dependent and adaptive Access Points (APs), mobility wireless LAN (WLAN) controllers, network management software solutions, server connectivity solutions, and mobility security appliances."

Tan said that Springlab was selected based on its ability to efficiently deliver a complete portfolio of scalable, high performance IP networking solutions to channel reseller partners.  "Springlab will focus on Brocade's offerings and on enterprise markets such as the public sector and government, healthcare, financial services, oil and gas, manufacturing, and retail sectors. In addition, support services for Brocade products distributed by Springlab will be provided through its contracted technical support entity. Through Springlab, Brocade will expand its reach to developing horizontal markets for server virtualisation, server farm customers and Microsoft customers."

"This partnership will help us focus on delivering and implementing business critical networks that meet the evolving needs of our customers," she said. "Malaysia's enterprise IT spending in 2012 is forecasted at RM31.5 billion (US$10.02 billion), a 6.1 percent increase over 2011, according to Gartner."


 Increasing coverage of Malaysian market

"The distribution agreement increases Brocade's coverage in Malaysia's ICT market, especially outside of the Klang Valley metropolitan area," said Tan. "Springlab's reseller network includes partners who complement our IP solutions in network security and network acceleration, and who are specialized in virtualization, as well as those that will bring us to server farm providers and new data center customers. With these partners, Springlab is in an excellent position to expand Brocade's market reach in Malaysia."

Springlab Distribution director, Desmond Low, said, "As businesses in Malaysia increasingly view their network as a critical asset, Brocade's Fibre Channel and Ethernet fabric networking solutions can help reduce complexity and support new and distributed applications, while providing new levels of uptime and an open, multi-vendor architecture that protects their IT investments."

"We will be able to supply Brocade solutions to a significant network of IP resellers, supported by IP tele-sales and industry knowledge," said Low. "The key shareholders of Springlab collectively have more than 50 years of IP industry knowledge."

Low added that the agreement enables Springlab to support its resellers throughout the solution sales cycle with tools, training material and resources, and guidance necessary to accelerate sales activities in the IP networking space.


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