Cache-Cache--Groupe Beaumanoir's long-standing brand--has chosen hybris software, an SAP company and commerce platform provider, and Keyrus, a major consultant and integrator of cross-channel commerce solutions, to create its own e-commerce website in China.
Cache-Cache, the women's clothing retailer, is keen to step up its development in China, increase its online sales and further boost the company's growth, which currently stands at around 30% a year, according to a statement from hybris.
The design and implementation of the ecommerce site was carried out by Keyrus China, based in Shanghai.
Cache-Cache, which currently has 850 outlets in 22 Chinese provinces, already offered online shopping via the Chinese website, Tmall. However, it became vital for the retailer to have its own commerce platform in order to control its online business and support its omni-channel web-to-store strategy.
"hybris provides us with a strong and yet flexible base able to quickly integrate all the developments and innovations on the Chinese market. hybris, coupled with the expertise of the Keyrus consultants in China, meets our needs in terms of adaptation and flexibility, and allow us to be present, visible and active wherever the consumer can be found," said Stéphane Torck, Managing Director of Cache-Cache in China.
"When you consider that China is home to 20% of the world's population, it is essential for a clothing retailer to be doing business there. What's more, e-commerce is booming there. We feel China is a priority market that we need to invest in to support our company's growth," said Torck.
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