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China PC market declines

Anuradha Shukla | July 19, 2013
Weakness in the market impacts the Asia Pacific (excluding Japan) PC market.

China PC market declined in the second quarter of 2013 (Q2 2013) and this dip has impacted the Asia Pacific (excluding Japan) PC market.

This observation has been made by IDC in its report ‘China Drags Asia/Pacific PC Market Down in Q2 2013’.

The Asia Pacific (excluding Japan) PC market declined one percent from last quarter and 11 percent year-on-year in the second quarter of 2013 to reach 26.7 million units.

The entire second quarter was characterised by weak sales due to increasing popularity of products such as phones and tablets. A slowing economy also had a negative impact on the PC market performance in China and this dragged the entire Asia Pacific PC Market down in Q2 2013.

“The second half of this year still faces a number of challenges such as economic and channel conditions in China as well as uncertainty around an education project in India,” said Handoko Andi, research manager at IDC Asia/Pacific.

Challenges ahead

IDC expects several challenges ahead for China in the second half of the year and this may further jeopardise the PC sales in Asia Pacific region if not handled properly.

On a brighter note, a large education notebook project in India helped to offset some of this decline faced by vendors who were dealing with a tepid response from their consumers.

Lenovo’s market performance also took a beating due to the weak China market. Although its performance declined in unit terms year-on-year, it improved share on a sequential basis. 

HP experienced year-on-year growth due to the education notebook project in India. Dell, Acer and ASUS declined in unit terms on a year-on-year basis in Q2 2013.

"It's possible for the market to bottom out and recover by 2014 as technology evolves, but IDC confidence is low at the moment given all of the forces tugging at each other right now," added Andi.


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