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China’s WeChat hits 70 million fans abroad

Caroline Ng | July 4, 2013
The user growth milestone signals popularity beyond local shores, especially in Asia.

WeChat, the mobile app owned by Chinese Internet giant Tencent, has racked up 70 million overseas registered users, adding about 20 million users in less than two months.

The free mobile chatting tool has been the most downloaded mobile social application in a few countries, including India, Malaysia, Mexico and the Philippines, the company said in a statement.

"WeChat has successfully entered South Asia markets, such as India, Thailand and Malaysia," said Martin Lau, president of Tencent.

This news is an encouraging sign for the company in a bid to expand their presence globally.

Amid a recent string of aggressive marketing efforts, a new global campaign was launched earlier this month, featuring a cast of international celebrities, including FIFA sensation, Lionel Messi, to share their WeChat experiences.

Fans who value intimate connections will be able to receive Messi's videos, voice and photos updates through his WeChat account: MessiOfficial.

A global TV commercial also kicked off yesterday, starring the football star with the latest slogan "We Love. We Share. WeChat."

Poshu Yeung, vice president of International Business Group at Tencent, said WeChat is proud to be the platform that brings fans closer to their idols.

"As a football superstar and a WeChat user, Lionel is an ideal personality to help us continue to raise awareness and communicate the benefits of WeChat," he said.

 

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