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Citibank Malaysia targets 100,000 Facebook fans

AvantiKumar | July 27, 2011
Malaysia's Citibank Facebook page, which already has more than 10,000 fans, is expected to grow ten-fold in the next 12 months.

Citibank Malaysia Facebook page screenshot

PHOTO - Offers up for grabs on 'Big Deals Thursday' on Citibank Malaysia's Facebook page.

KUALA LUMPUR - Financial services firm Citibank's Malaysian Facebook page is expected to grow ten-fold in the next 10 months to 100,000 fans, said the bank, which already has more than 10,000.

Citibank Malaysia's Facebook page has seen increasing activity since its launch in May 2011, Citibank head of e-business, Roy Heong announced on 22 July 2011. "The Citibank Facebook page has seen increasing activity due to its trendy content, stunning contests, giveaways and top-tier merchant tie-ups with home-grown brands such as TGV Cinemas and AirAsia ­­­- AirAsia X, AirAsia Go, AirAsia Redtix. Due to the co-brand partnership with AirAsia, there has been increasing AirAsia activities through the AirAsia Citibank Credit Card."

"The Citibank Facebook page allows us to engage with our customers and find out what our customers think or are saying about our products and services," said Heong. "It is good feedback and it helps us improve to meet our customers' requirements better."

He said Malaysia has more than 11 million Facebook users. "It ranks 16th in the world in terms of Facebook users within the country. This means, one out of three Malaysians has a Facebook account, and the average number of friends each user has is over 200." 

"It is exciting to formulate plans and strategies to connect with our fans on Facebook," said Heong. "We do what we do best at Citibank: we research and we listen to our customers. We will continue to commit to meeting our customers' expectation with tangible value-for-money campaigns, relevant deals and discounts."


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