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CMOs must capitalise on digital moments of engagement

Tom Kaneshige | Nov. 18, 2014
Thanks to access to the latest technology, CMOs have become managers of a potentially prosperous customer journey that runs from initial contact to building loyalty. So why are digital marketers feeling alone and overwhelmed?

"It often feels like a very lonely place for CMOs and heads of marketing who are trying to navigate this stuff, but you've got a lot of peers in the same place," Dholakia says. "Marketers can get together and talk to each other and share best practices... It's about building a life-long, durable, personalized relationship with someone at scale, and it's become the basis of competitive advantage."

 

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