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Consumers unaware of Windows 8, unimpressed with Surface RT

Gregg Keizer | Oct. 30, 2012
Fewer than half of U.S. consumers have heard of Windows 8, hinting that Microsoft faces a tough task convincing buyers that they need to jump on the bandwagon.

"Given that this is a new product category, [the poll results] make perfect sense to me," said Moorhead. "What will be more telling are [the results] after a month of barrages of Microsoft advertisements and point-of-sale stands. It has no place to go but up, right?"

Windows 8 Pro upgrades launched last Friday, with the $39.99 representing the steepest-ever discount for an update. The company's computer-making partners also started selling their wares on Oct. 26.

Microsoft did not immediately reply to a request for comment on the AP poll.


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