"We also would love to give the audience a fair say on how to consume audio-visual content,"added Kaukomaa. "[As with anybody] who's making a living out of this industry, we don't love piracy, but too often we see that as the only way to get the content you want - and that is the biggest issue [facing] the industry nowadays. If we succeed in getting the film available globally [on the same date], we have a much better chance in that competition. As a non-Hollywood studio, the only way to do that is active crowd collaboration."
Sign up for Computerworld eNewsletters.