"This is very much an experiment," Moore said. "It's not an attempt to replace established funding models for research."
For Moore, the appeal is not just an alternative avenue of funding for research - the team is only after a small amount, $5000, to pay for research assistants and conduct surveys - but also the participatory aspect of crowdfunding.
"That for me was the real attraction: To try this out to get people talking, to get people interested," Moore said.
Moore is also hoping that the research may lead to more in-depth studies of the discussions Australians have about games and gaming. His idea is to create 'PlayCache': A data repository that draws together conversations from social networks such as Facebook and Twitter that can be analysed to get a sense of these discussions.
The Pozible campaign runs until 7 June and is seeking $4,445. Donations start from $2 and are tax deducatable. More information and a link for contributing can be found at pozible.com/playcache.
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