Social media strategy: Going to a friend's GeoCities page
Other career choice: Chain restaurant manager
Rhetorical tic: "It works on IE 5.5 but not 6.0 yet."
Clothing: Parachute pants
Car: Ford Taurus
Song: Beastie Boys' "So What'cha Want"
Favorite artifact: Netscape Share Certificate
Ruby on Rails programmers
It takes all of 10 minutes to wrap a nice website around MySQL, then years to fiddle with it. The Ruby language offers a clean, low-punctuation syntax, while the Rails framework makes it easy to type the smallest files around. It's almost as if it were designed by carpal-tunnel sufferers.
Other language of choice: SQL
Special skill: Getting your stack to run on JRuby
Social media strategy: Writing a personal version of Facebook in 20 lines of code
Other career choice: Molecular gastronomist
Clothing: Plaid shirt and jeans
Rhetorical tic: "You just need a few tables and you're done."
Song: "The Rails Song"
Favorite artifact: 37 Signals T-shirt
Objective-C programmers (second generation)
The second generation of Objective-C lovers appeared during the app gold rush after Apple opened up the iPhone to apps written by outsiders. Suddenly a language slowly dying was reborn.
Special skill: Figuring out how to make the layout manager work
Social media strategy: Posts pictures to Instagram and Hipstamatic but never uses words
Other career choice: Mortgage foreclosure processor
Rhetorical tic: "This will sell millions."
Song: Feist's "1234" or anything else chosen for an Apple commercial
Favorite artifact: iPod with a wheel
Other language of choice: jQuery
Special skill: Closures
Social media strategy: Waiting for App.net
Other career choice: Working as a barista
Rhetorical tic: "There's an open source jQuery plug-in that does it."
Car: Fixed-gear bicycle
Song: M83, "Midnight City"
Favorite artifact: DM from Brendan Eich
The language of the future offers a functional, statically typed mechanism that can reduce some of the complexity for writing modern, event-driven code. While the first implementations are easily more than 20 years old, the main users are still found in universities, but that's changing as cool open source projects gain traction. Haskell lovers insist this proves it will be the hot language in the 2020s.
Other language of choice: ML
Special skill: Getting around the prohibitions on keeping state around
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