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Exclusive: Avnet slashes jobs as part of major restructure

Brian Karlovsky | May 22, 2014
Avnet Technology Solutions has undertaken a major restructure of its operations in Australia, resulting in significant job cuts as the company reacts to a decline in server and storage sales.

"We decided to execute the restructure in May, to do it right, with integrity."

"I am really proud of the leadership team that helped execute the restructure.

He said some staff had also been redeployed in what was a realignment of staff and services.

"We are comfortable that what we have done is the right thing, and the employees that have left the business are very understanding.

"We added people in some areas and moved them from other areas.

"For us it was not about heads it was a about sales resources and services level.

"It was done with a lot of empathy for the individuals. It was done with the idea of really improving ourselves in the marketplace.

Adams confirmed multiple competing vendors would now be served by the same representatives in some cases, but said suppliers were overwhelmingly positive with regard to the new structure.

"We have a field account management sales force and an account manager," he said.

"Their primary role is to drive a variety of the solutions into the partner community.

"We had that before the restructure and we have that after the restructure. "Its business as usual with the exception that we are asking them to learn about our services business to help our partners become even more profitable as the market changes."

The headline message for the reseller, according to Adams, was that Avnet had taken its feedback and was focused on helping to enable them in the "new world" of Cloud.

"My door is always open," he said.

"Some of our larger partners, maybe they have got a new account manager, they might not know who's who in the zoo, that is understandable.

"If there are issues we will deal with them as they come.

"It's about servicing our customers better in this changing world."


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