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Facebook's search tool could be big money maker

Sharon Gaudin | Jan. 18, 2013
If users take to Facebook's new search tool, the social network could be in line to haul in a lot of advertising dollars, say industry analysts.

If Graph Search is successful, it could pay off in a big way for Facebook, as well.

"It's hard to estimate exactly how lucrative this could be for Facebook," said Dan Olds, an analyst with The Gabriel Consulting Group. "My best estimate is 'big' ranging to 'very big'."

That would be great news for the company that has seen its stock price struggle since its IPO last year.

"This should definitely encourage Facebook's existing shareholders," said Olds. "It shows that the company has been busy working on new and potentially game-changing features like Graph Search. I don't think we'll see a quick move in Facebook stock price. Most investors will understandably want to see some positive results before investing more in the company."


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