PHOTO - (from left to right forefront) Datuk Dr Halim Shafie, chairman, TM and Datuk Johan Jaaffar, chairman, Media Prima, officiating the launch of HyppTV's latest premium channel - EMAS, joined by TV3's personalities from the 1980s and 1990s, as well as the management of TM and Media Prima.
KUALA LUMPUR, 12 JUNE 2011 - Malaysian telecommunications provider Telekom Malaysia (TM) together with media firm Media Prima has launched the country's first retro contemporary IP television channel called EMAS, which targets the Generation Y, said the companies.
"EMAS is the first retro contemporary IPTV (Internet Protocol TV) channel and the latest addition to Media Prima extensive integrated media offerings," said Media Prima chairman, Datuk Johan Jaafar. "It is available at channel 104 in HyppTV, Malaysia's newest Pay TV service made available through UniFi High Speed Broadband as part of a collaboration between Media Prima and TM."
"EMAS features the comeback of episodes from yesteryears' high-rated programmes such as Majalah 3, Sinaran Pasport Kegemilangan, Pi Mai Pi Mai Tang Tu, Wanita Hari Ini, Malaysia Hari Ini, Senario, Melodi, Persona Bintang, Nona, and Jejak Rasul which has their own fans and also personalities synonymous with the programmes," said Johan.
The launch of EMAS included the presence of Malaysian TV personalities from the 1980s and 1990s such as Wan Zaleha Radzi, Nurfarahin Jamsari, Dato' Mahadzir Lokman, Razak Abdullah, Datin Zalina Azman, Raymond Goh, and Siti Musliha. "EMAS is very exciting for us as most of these programmes from the 1980s and 1990s were the crème de la crème of the media industry during their times and have become the benchmark for today's media content and reporting," said Johan. "Thus, it is important that the viewers are reintroduced to these yesteryear programmes and also give a chance to the younger generation to watch these most talked about programmes."
"EMAS is also a turning point for the television industry to stay relevant to all ages," he said. "This is because, EMAS not only will give the viewers more freedom and flexibility to watch their favourite retro programmes when they want to, but they can also rekindle all those memories they had from before."
TM chairman Datuk Dr Halim Shafie, said: "With the introduction of EMAS, HyppTV now has more than 46 channels, including 31 premium channels, 15 free channels, 14 video on demand (VOD) channels and 11 interactive channels. HyppTV's VOD channel has more than 1,000 hours of exciting TV series and movies while its interactive channels include News Headlines, TED.com, Malaysian History, Flight Information, Waktu Solat and the latest - TryMasak, Facebook and YouTube."
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