"EMAS is the latest addition to Media Prima and HyppTV's growing array of channels," said Dr Halim. "It is made available via TM HyppTV for UniFi subscribers. All UniFi subscribers will enjoy a free one month viewing period until 30 June 2011. From 1 July onwards, EMAS can be purchased on an 'ala carte' basis at RM3 [US$1] per month.
"EMAS airs fresh content in two main slots, 1pm - 3pm and 8pm - 12am while the remaining time will be loops of the content," said Media Prima's Johan. "Backed by more than 30,000 hours of programmes from Media Prima's TV Network, EMAS is expected to cement a place in everyone's hearts."
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