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First online car care service launches in Malaysia: Castrol

AvantiKumar | Sept. 2, 2013
According to Castrol, the launch of its 'Carama' portal simplifies car care, maintenance and workshop guidelines for Malaysian car owners.

Carama's brand ambassadors  with pilot launch portal in Malaysia modified

Photo - Two Carama brand ambassadors show the pilot launch portal.


According to automotive lubricant specialist Castrol, its new web and mobile portal called 'Carama' is the Malaysia's first online service for car care, which also includes maintenance and workshop guides for Malaysian car owners.

Castrol InnoVentures [Castrol's strategic innovation arm] general manager Sumeet Wadhwa said the one-stop solution is one result of a recent survey in the Klang Valley [Malaysia] pointed to the need for more transparency and trust between car owners and workshops.

More than 400 respondents said independent workshops must give grater assurance of quality of workmanship, skills, equipment and pricing, said Wadhwa, adding that Carama Certified Shop was another result of the survey. "The rating of workshops on a 40-point screening by an independent third party panel of experts checks that the shops meet the highest standards of quality, skills, transparency, customer service, health and safety compliance."

"Carama is envisioned to be the 'go to' site for car cares in Malaysia, although we are still in the early stages of the portal's development," he said. "Car owners have a high level of concern and uncertainty regarding maintenance costs, price and quality of repair for their vehicles. Carama will streamline the selection process and provide car owners peace-of-mind and confidence that they have made the right decision in their choice of the workshop."

"Carama will also benefit independent workshops and mechanics by generating valuable business leads for those who lack the capability to market their workshops, especially online," said Wadhwa, as the portal provides features such as accredited repair shop locator, spare parts calculator, my car logbook and Carama rewards.

Sumeet new (CW Malaysia) modified 

Photo - Sumeet Wadhwa, GM - Castrol InnoVentures, Castrol.

"Car owners will also be able to share consumer reviews based on actual experiences of Carama Certified and Listed Shops," he said. "As Malaysia's first social graph car care portal, Carama connects car owners to share their experiences and car maintenance tips with friends, family and the general public."

Castrol InnoVentures managing director, Roy Williamson, said: "Carama's vision is to become the  number one player in aftermarket car care and service space by connecting consumers, workshops and affiliates, through a one stop web and mobile enabled platform, leveraging Castrol's heritage of trust and customer relationships. We are confident that Carama [CaramadotCom] will change the aftermarket car care experience for all car owners, simplifying the maintenance of their car."


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