Photo - Gary Xu, Country Director, Huawei Consumer Business Group, Malaysia.
As part of its 2014 expansion plans for Malaysia, Huawei will bring in more flagship mobile devices, new concept stores at key market centres and increased marketing communications campaigns, said the Chinese telecom giant.
Huawei country director, consumer business group, Malaysia, Gary Xu, said, "Since 2011, Huawei Malaysia has been steadily building its presence in the local consumer market through the introduction of a great line-up of mobile devices that cater to consumers' needs and lifestyles."
"We are pleased to say that our efforts are bearing fruit. In a study conducted by IPSOS, a global market research company, awareness of the Huawei brand amongst Malaysian consumers in 2013 was 39 percent, a commendable feat considering that we only started our consumer outreach programmes barely two years ago," said Xu.
"Riding on the momentum, we are set to further accelerate our growth in 2014," he said." Our strategy this year will be three-pronged. First, we will be opening a number of Huawei concept stores at key locations in Kuala Lumpur and possibly other market centres to allow our fans and the public to check out and purchase our products."
"In conjunction with the opening of our concept stores, we will also bring in more flagship models to the Malaysian market," said Xu. "Last, but not least, we will be increasing our investments in marketing communications, including more ground level activities and consumer promotions."
During the announcement, Xu also announced the winners of Huawei's recent holiday competition, 'Unlock Possibilities.' "The response to this competition was overwhelming and well above our expectations! It attracted more than 3.8 million entries from 32 countries during the contest."
"What we are really proud of is the fact that Malaysia made a clean sweep of the top prizes for this competition. Both the two grand prize winners of a Mercedes Benz each are Malaysians, truly an astounding feat," he said.
Sign up for Computerworld eNewsletters.