Australian software developer, Flamingo, has received an injection of US$1.5 million to build customer-directed healthcare solutions.
Flamingo will co-create healthcare solutions for Australian consumers following funding from Epic Pharmacy (EPIC), one of Australia's largest, specialty pharmacy groups providing hospital, oncology and aged care pharmacy services.
The Flamingo platform, launched earlier this year, enables customers to personalise the way they communicate, how they interact and want to be treated by an organisation and the mix of goods or services they want to receive. The funding will be used by Flamingo to build out customer-directed healthcare solutions initially with healthcare insurers and hospitals.
This will enable consumers to co-create the relationships which they want to have with their healthcare insurer as well as with any healthcare service provider from the hospital to the aged care facility.
Flamingo chief executive, Catriona Wallace, said, customised healthcare was of growing interest and concern to the majority of Australians.
"With this new funding, Australians for the first time will be able to co-create a personalised experience with a health service provider to meet their own individual requirements, beyond just the product," she said.
"We will also provide customers with a Personal Cloud to store and manage their own healthcare data.
"Flamingo already has clients in the financial services, professional services and digital business sectors and this funding now allows us to provide the platform to healthcare providers initially in Australia and by June 2015 to the North American market."
Data analytics also provide real time reporting and predictive models of customer experience.
Organisations can centralise customer experience information, allowing the generation of an accurate picture of past interactions and future likely requirements.
This results in an organisation understanding exactly what each individual customer is experiencing and providing a practical way to treat every customer as an individual, according to a company statement.
Customers are also invited to review and personalise their relationship with the organisation through a web-based interface.
This can include anything from selection of their preferred communication channel to the particular product and service mix that best suits their requirements. Epic Pharmacy, managing partner, Cathie Reid, said co-creation via Flamingo put the customer at the centre of every business decision.
"As healthcare professionals we instinctively understood the power that a patient first perspective can deliver."
Since launching earlier this year, Flamingo has already secured strong interest from industries ranging from banking, fashion, insurance through to Federal Government.
National Australia Bank, Imalia Insurance Brokers and digital mentoring business, PropellHer, are in the process of adopting the Flamingo platform for the delivery of personalised customer experiences.
Flamingo closed its second round of funding, which was over-subscribed, with $2.1 million being raised from a mix of private and institutional investors including Andy Lark, CEO and Founder of Group Lark, and former chief marketing and Online Officer at the Commonwealth Bank of Australia.
Cathie Reid will now join the Flamingo board which also has private investors including, Paul Hunyor, Founder of One Big Switch, and Doc Searls, Centre of Internet and Society at Harvard.
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