Indeed, while a 15-year-old teen in Portland might like Sood's leather bands, a 65-year-old grandma in Salt Lake City might want something more traditional. And because the CuffLinc can be ported from piece to piece, women can remake their wearable-tech style to accessorize whatever outfit they're wearing that day. Currently, Sood's jewelry designs hit three price points: $35, $65 and $125. There are 18 pieces total (nine different items, each in two different finishes), and each piece includes a CuffLinc to get you started.
Even if Sood's aesthetics resonate with customers, Cuff will still have to prove that we need more than just notebooks, tablets and smartphones in our lives. But at least by focusing Cuff's feature set on personal security—an angle that's been completely ignored by the rest of the modern wearables market—Sood is giving her product a fighting chance for relevancy.
"What industry needs a facelift more than personal protection?" Sood asks. "You have rape whistles, and mace, and things that are jokey—'I've fallen and I can't get up.' So why can't we make security a bit more palatable, and let our aging parents explore security with a bit more dignity? You wear these weird devices, and you look like you're just waiting to die."
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