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Four reasons to jump to HTML5

Cameron Laird | April 12, 2012
Much of the coverage of HTML5 over the last couple of years has focused its role in the grand strategy of corporate combat: will Apple standardize on HTML5? Is Google counteracting with its support of Flash?

• automatic coverage by search engines;

• immediate access to end-users, with no need to install anything; and

• a single code base that spans internal desktops, mobile, and remote home or office use.

HTML5 has been years in the making. Its many definers have captured the most important parts of Web-site construction, and made them available as semantic markup and comprehensible APIs. Intelligent use of HTML5 makes for quicker, more nimble downloads, much better search-engine placement, and easier development.

Laird is vice president at boutique development consultancy Phaseit, is an Invited Expert in SVG who writes frequently on HTML and related topics having to do with the Web. He can be reached at


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