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Gamification: Using play to motivate employees and engage customers

Robert Strohmeyer | Aug. 29, 2013
Turning business goals into games, with points and prizes, can boost results—if you do it right.

5. Make it social: Whether within a closed environment such as a sales-team leaderboard or an open environment like Facebook, giving people the opportunity to share their accomplishments and badges adds meaning and significance to their achievements.

Ultimately, effective gamification takes real work. It's a custom solution, every time. You have to approach the process with an eye toward your company's identity, as well as its relationship with its employees and customers, and work to understand what motivates them.

Done badly, gamification can look silly and self-serving. But done well, it can make for more productive teams, and happier, more profit-friendly customers.


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