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Gartner: Half of retail customer log-ins to be made via social networks by 2015

Matthew Finnegan | Feb. 6, 2013
Half of new retail customer identities will be based on social network profiles by 2015, a Gartner report has claimed.

"Businesses offering consumer-facing services, as well as government agencies offering citizen portals, should assess the benefits of accepting social network identities for customer and citizen registration and login," Allan said.

"They must also weigh these against the risks posed by the lack of identity proofing and weak authentication for social network identities. Mitigating these additional risks may offset any cost savings."


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