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Go Green, says Fujitsu, launches Malaysia campaign

AvantiKumar | Aug. 2, 2013
Fujitsu's latest sustainability campaign across peninsular Malaysia offers trade-in and drop-off points

Yap Hui Hui - Fujitsu Malaysia modified 

Photo - Yap Hui Hui, Country Manager of Fujitsu PC Asia Pacific Pte Ltd.


Japanese ICT solutions firm Fujitsu has launched its latest Go Green campaign across peninsular Malaysia offering trade-in and disposal initiatives through a partnership with major PC retailers in the country.

Malaysia-based Fujitsu PC Asia Pacific country manager Yap Hui Hui said the new campaign provides consumers the option of trading in old laptops, desktops, printers, monitors and mobile batteries for rebates on brand new Fujitsu selected laptops in the Klang Valley and Penang.

"Fujitsu has been practising product recycling activities since 1998 and Fujitsu PC Asia Pacific Malaysia is now extending it to Malaysian consumers besides the green technology that is implemented into the products they purchase," said Yap.

"Malaysia, unlike most developed countries, holds great potential in IT growth and Malaysians no longer carry a single device with them throughout the day," she said. "The launch of this campaign is to provide a platform for Malaysians to take part in sustaining the environment by trading in their old unused devices."

"This campaign is important to create that awareness on technological waste disposal as Malaysia is heading towards a developed country status that will be equipped with a full IT infrastructure and ecosystem," said Yap. "Fujitsu is currently working with 11 partners to create drop-off point locations for consumers for the trade-in programme with us spearheading the campaign. We are also looking at an extension of this campaign and more consumers opting for our green products through this trade-in offer as a continuation."

Fujitsu's partnership with 11 partners has resulted in a total of 17 trade-in locations spread across the Klang Valley and Penang to provide consumers with trade-in points for their old products for proper disposal. By filling in a simple trade-in form, they can drop off their old products at the designated drop-off point and then be entitled to rebates of up to RM500 [US$154] for the new laptops.

Fujitsu_GoGreen_Images modified 

Screenshot - Go Green campaign


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