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Google faces uphill fight in mobile messaging

Chris Nerney | Oct. 8, 2014
Losing out to Facebook in a bidding war for mobile messaging market leader WhatsApp earlier this year no doubt stung Google.

And while everyone has their price point, I doubt the $0.99 annual subscription fee WhatsApp charges after a free year of service will be a deal killer for most smartphone users.

While it's true that apps users can be notoriously disloyal, most also tend to stick with something when it works. For Google to penetrate the mobile messaging market — particularly in more mature markets such as the U.S. and Europe — it's going to have to offer some kind of value-add feature or service. I'm not sure what that could be.

And if Google's mobile messaging app fails to gain traction in India, we may never have a chance to find out.

 

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