Enderle agreed, noting that it's good for Google and it's good for the industry to have a major company pushing innovation.
"Generally, if you want to push technology, you have to do it yourself," he said. "Someone has to blaze the trail. It could drive technology more quickly or the result could be relatively unreliable and hurt the firm's brand. The nature of the cutting edge is that the stuff is both more exciting and more raw."
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