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Google's earning call offers 5 hints on the future

Ian Paul | Jan. 24, 2013
Future products from Motorola was just one of the topics discussed during the earnings call.

Beyond Google Now and Graph, Page says Google is also working to improve its voice search capabilities for Android.

Google is not the only company trying to push online search forward. Bing recently beefed up the social sidebar on its results page to offer relevant data from Facebook such as status updates and shared links from friends, as well as information from Twitter, Quora, Klout, Foursquare, and Google+. Bing in 2012 also added a new handy module to the right side of its results page called the snapshot that features so-called "actionable" information. The snapshot is supposed to make it easier to find information such as hotel rates, maps, online reservation tools, and restaurant reviews.

Facebook also made an important move into search recently with its natural language Graph Search feature that helps you surface data from your friends' profiles and publicly shared information from other users. You can use Graph Search to ask questions such as "show me TV shows my friends like" or "restaurants in New York City that my friends like."

Google's political influence

Political hopefuls looking to get elected during the 2014 congressional elections take note: outspend your candidate on Google. That was the implication from CBO Arora during the earnings call. "Here is an interesting statistic for you," Arora said. "In nine of the top 11 Senate races for the U.S., the candidate who spent more with Google was elected." If this trend holds up, assuming it's accurate, it may branch out into other elections beyond the Senate. Perhaps Google ad spending will one day join the list of other bizarre presidential election predictors such as sales of presidential candidate Halloween masks, the Scholastic News election poll, and the last regular season home game of the Washington Redskins.

While Google had a lot to say about Android, search, and YouTube, the company's social network Google+ was not singled out for discussion during Tuesday's earnings call.

 

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