PHOTO - (From left) Darren Loo (digital engagement officer, UNICEF Malaysia); Choon Bow Bow (chief, private sector fundraising and partnership, UNICEF Malaysia); Joel Neoh (chief executive officer, Groupon Malaysia); and Catherine Yap (marketing communications manager, Groupon Malaysia).
Malaysian members of social group buying firm Groupon collected donations worth RM152, 730 (US$50,517) during a recent New Year initiative to support UNICEF Malaysia.
The 'Groupon for Children' campaign was held for children in need, said Groupon Malaysia chief executive officer Joel Neoh. "We are truly amazed with the overwhelming response and support that we have received from our subscribers and we are touched to know that so many people have come together to save and improve the lives of vulnerable children around the world."
Neoh said the campaign funds, which generated more than 15,273 Groupons in just 10 days, would be channelled to programmes to help meet the rights and needs of some of the world's most marginalised and deprived children.
"One year on, the power of Groupon has simply gone beyond the ability to just deliver amazing deals with exceptional value for money," he said. "The group buying phenomenon now empowers individuals to become a significant force collectively to achieve great things. This partnership with UNICEF is simply a demonstration of what can be achieved and moving forward, we at Groupon aim to do even more for children."
"UNICEF Malaysia's new partnership with Groupon Malaysia has been a strategic success in terms of how many Groupons were sold," said UNICEF deputy representative to Malaysia, Dr Victor Karunan. "We would like to thank everyone who supported this campaign. The funds raised would go a long way towards serving children in need and creating a world in which every child has their rights and needs met."
Sign up for Computerworld eNewsletters.