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Guide to renting iTunes Movies in the UK

Mark Hattersley | June 24, 2013
Apple iTunes has a great movie rental service that many people overlook. Here's our guide to renting movies on the iPad, Apple TV and Mac.

If I rent a movie and I buy it do I have to pay full price?
Yes. If you rent a movie and decide you want to buy it you'll have to pay the full price for it. We think the movie industry is missing out on a trick here, and should offer the chance to upsell people from renting to buying.

What alternatives to iTunes movie rental exist?

Although iTunes is a great movie service there are lots of other ways you can download and watch movies on your television via an Apple TV or iOS device. Here are

Sky Movies & Sky Go. These are paid-for apps that compliment Sky's television service.Crackle. Free movie service. Limited selection.YouTube. It's free and there are more full movies on it than you'd imagine.Netflix. Costs £5.99 per month but has a great selection of movies and television.Lovefilm. Costs £4.99 per month. Great selection of movies but fewer television shows than Netflix.

Apple has a detailed Movie Rentals FAQ on its support page for more information.


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