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How Fullerton is automating its field force to cultivate rural efficiency

CIO India staff | June 10, 2015
Fullerton's rural funding arm wanted to improve the efficiency and productivity of their field force while dealing with rural customers. Read to know how they did it.

The company has deployed over 1500 tablets for the field officers across India and another 1000 are being rolled out. Since the deployment, on an average, the field officer efficiency in terms of number of centers visited in a day doubled. It enables the field officer to wrap up meetings in 30 minutes instead of the earlier 60 minutes.

Once all the visits to the centers is over, the field officer goes to the branch catchment area and the tablet synchronizes the data and pushes it to the central system, and the customer's loan account in a matter of five minutes. This process brings in a lot more control and error-free transaction. Earlier, the field officer would submit the data to the branch officer who would then update the data to the core lending system which would increase chances of error.

"The new design helped the company relook their entire digital operations and helped us enable cost-efficient and proficient operations. Today, a lot of people have initiated biometric authentication on devices however, our systems have additionally proven interoperability across biometric hardware and device operating systems from the time we commenced automating the field force operations," says Khare.

Technology has truly empowered Dabok, and many such rural villages and they can now avail the benefits of microfinance hassle-free. By 2017, the firm expects about 25 percent of its loans to originate from rural areas.


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