"That has all sorts of other challenges in terms of people's ability to use information to make good decisions. It's a whole different approach to just saying 'what's our sales trend over the last six months'."

The danger for any CIO is not recognising the balance between keeping the business running, and leading change, Hesketh concludes. "The big risk is losing sight of how the organisation you're working in establishes value. If we stay focused on that contribution as CIOs, we have a chance to succeed."

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