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How to beat the line at the Apple Store

Leah Yamshon | Nov. 24, 2011
A visit to your local Apple store during the holiday season can be maddening.

Express Shopping

To keep things slightly less chaotic during the busiest shopping time of the year, most Apple Stores have an Express Shopping station set up. These long counters are manned by a handful of Apple Store employees and function much like a traditional register system. Stock-configurations of the MacBook Pro, MacBook Air, iPhone, iPad, and various iPod models are kept behind the counter, so customers won’t have to wait for an Apple employee to run to the back to grab their desired item.

While you still might have to wait for a spot at the station, the time it takes to make a purchase will be much shorter. This option only works if you’re purchasing any of the items mentioned above. (See chart for complete list and pricing.)

No matter which option you go with, the fastest way to complete your purchase at the Apple Store is to know what you’re buying beforehand. Do your research, figure out what size and configurations are best suited for your needs, and try out the in-store test models at an earlier date.


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