A key part of Envelop VR's plans is the ability for VR content developers to work and create content while in their own 3D, immersive environment -- something the company calls "VR in VR." By removing the need for developers to go back and forth between 2D tools and 3D environments, the company hopes to improve productivity and enhance the experience both for those creating content and for the end user.
The startup will use its new funding -- from investors at Acequia Capital and High Line Venture Partners, among others -- to continue developing its and to build out its staff. It's planning a fall release for its initial software offering for developers.
It's vying for a place in an arena already occupied by some significant contenders, including Google, Qualcomm and Microsoft, Enderle noted. Success, then, will likely depend on the big companies "getting into each other's way," he said -- "which does happen often."
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