HP Aurasma 3.0 comes with a number of new features. It now has a rules engine, allowing the content to be delivered to the user to change based on the user's location, or other factors. The updated service now allows users to share their finds on Twitter and Facebook. For the app makers, Aurasma offers a Web portal to keep track of how the AR is being used within their apps.
The subscription costs for using Aurasma are based on a number of factors, such as how long heavily service is being used and the number of different items that are being identified. An annual subscription can cost anywhere between US$5,000 and $90,000, Weinberger estimated. HP also has a set of consulting services that can help organizations make the most of the technology.
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