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HP honcho Bradley: Post-PC world claim "just wrong"

Tom Spring | Sept. 20, 2012
Bradley, executive vice president of HP's printing and personal systems group, clearly lives and breathes his company's products, and it shows in his answers to my questions during a recent phone and email Q&A.

PCW: What do you see as the needs of small- and medium-sized business today and the solutions HP hopes to bring them today?

Bradley: It's a combination of things.

It starts with productivity and how we enable these companies and people to be efficient. That's super important for these people. Clearly security and mobility is important, but I think productivity and value for the money are as important. That's what we focus on for these guys.

PCW: And what about actual computing needs for these small businesses?

Bradley: Most small business owners don't really have the luxury of owning a home and work PC. They have one that does double duty all the time. When we think of the Folio X 13 or Spectre XT these are elegant solutions that offer security and manageability. These are the things that they need for their businesses at the same time offer great design and features like Beats Audio that help them enhance their free time.

PCW: What's your forecast on mobile printing as more people use smartphones and tablets that are tethered to a printer?

Bradley: When it comes to printing and mobility services, we feel very well positioned. HP introduced the world's first web-enabled printer back in 2009, and we continue to roll out new web-enabled print services to make mobile printing easy. HP was the first to give printers their own ePrint email address so you can print to virtually anywhere, including public print locations; and with the HP ePrint app you essentially have a print button right on your smartphone.

PCW: You've talked a lot about printing from smartphones. How popular is printing from a smartphone and do you see it as a growing niche.

Bradley: I don't think we call it a niche. Clearly there is an opportunity there that further enhances the relevance of printing. A lot of work we do is making people more aware of what we offer.

We've seen mostly documents being printed. One cut of the data shows 70 to 30 in favor of documents with the balance being photos. It's a bit opposite of what we traditionally think of home printing. The products are not just for taking pictures but for managing documents as well.

PCW:  Lexmark just exited the inkjet business in favor of focusing on its laser jet business. What's going on within the inkjet market that would make players such as Lexmark ditch it?

Bradley: I don't think the Lexmark thing says anything about the industry. We are extraordinary excited about our roadmap and what we have to launch.

PCW: Do you have a webOS status update? Any licensing deals?

 

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