PHOTO - Launch of Ink Advantage portfolio in Malaysia (from left) flanked by models, Wong Yuen Lai, market development manager, Inkjet Supplies, Printing and Personal Systems Group, HP Malaysia; P. V. Viswanath, director, Channel Sales Organization, Printing and Personal Systems, Southeast Asia, Taiwan and Hong Kong; artist 'Red' Hong Yi; and Martin Tan, market development manager, Inkjet Web Solutions Hardware, Printing and Personal Systems Group, HP Malaysia. The backdrop shows Red's artwork called Feathers, which was created with HP printer and basic office supplies.
A new portfolio of seven printers in technology giant HP's Ink Advantage range is the result of the company's R&D team, which responded to quality and reliability needs expressed by home and small business users in Malaysia. One of the new features is the ability to print up to 1,500 pages at RM37 [US$12] a cartridge, said HP Malaysia.
Speaking on 4 October 2012, HP director, channel sales organisation, printing and personal systems, Southeast Asia and Hong Kong, P. V. Viswanath said the company asked analyst firm IDC to identify printer issues in Malaysia.
"The IDC  study showed that Malaysian home users and businesses were seriously concerned that using alternatives such as Continuous Ink Supplies Systems (CISS) may lead to warranty voids, printer breakdowns, increased cost of printer replacement, messy ink leaks and the hassle of having to deal with regular machine failures and maintenance," said Viswanath.
"The realities that consumers face include low quality ink tanks, risked warranties, frequent machine failures," he said. "The study shows that 32 percent of modified printers, using ink feed attachments, broke down. The same research showed a greater frequency of printer refreshes."
Viswanath said HP was the first to introduce the Ink Advantage series that allow users to enjoy high-quality printing at very low running costs and offers the most extensive line-up in Malaysia. "The new portfolio of printers is the result of HP's San Diego research and development team's visit to Malaysia."
The launch also featured Malaysian mixed media artist 'Red' Hong Yi's unveiling of Feather (see photo), an artwork that used 1500 sheets of A4-size paper from one cartridge costing RM37 (US$12) on one of the new HP Ink Advantage printers - 2520hc. Measuring 6.3 metres (W) x 14.7 metres (H), Hong Yi also used office stationery such as 30 binder clips, 300 paper clips, 30 file rings, and 10 rolls of adhesive tape.
Raising the bar
Viswanath said the new Ink Advantage range raised the bar for printer quality and reliability. "The new range of printers, which will be rolled to the other coutnries, requires fewer instances of servicing and cartridge replacement. Technology is supposed to improve our lives not run them."
HP Malaysia market development manager, printing and personal systems group, inkjet Web solutions hardware, Martin Tan, said the seven new models under the Deskjet Ink Advantage include two high capacity (hc) models. "The HP Deskjet Ink Advantage 2520hc All-in-One and HP Deskjet Ink Advantage 2020hc printers, which are ENERGY STAR qualified, offer fast printing speeds at up to seven pages per minute (black), according to ISO/IEC 24711."
"Also included are features like borderless printing of photos and flyers, these new models offer versatile solutions for families, students and businesses," said Tan. "There are five other models in this portfolio. For example, the new HP Deskjet Ink Advantage 5525, 6525 e-All-in-One printers come with the latest mobile printing technologies that grow HP's innovation lead in addressing customers' mobile and digital needs such as the ability to print from any wireless-enabled mobile devices without a network or a router through HP wireless direct printing."
"Users can also print from anywhere with HP ePrint and from multiple devices with the new HP ePrint application for Apple and BlackBerry, which also recommends the best available HP ePrint-enabled printer based on location and printing needs, and the HP Printer Control application, which allows for wireless and remote control of print, scan and copy features from the user's Apple mobile device," he said.
"The HP 46 Ink cartridge comprises black pigment ink, which produces high-quality black prints, and dye-based colour inks that produce sharp graphics. The HP 46 Ink cartridge is also designed to produce a higher page-yield while retaining a compact size, and contains up to 60 percent recycled content," Tan said.
"HP's attractive combination of affordability and high-quality printing with the new HP Deskjet Ink Advantage high capacity series addresses these concerns. Customers no longer need to deal with the risks and hassles of failed print jobs and messy ink spills that come with using non-HP supplies," said HP Malaysia country general manager, printing and personal systems group, Kim Dae Hwan.
"HP is proud to introduce industry-leading innovations that offer more affordable choices and new conveniences," said Kim. "The new HP Deskjet Ink Advantage printers come with the latest mobile printing technologies, allowing customers to print seamlessly on the go without sacrificing affordability, quality or reliability."
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