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HP split will force PC group to learn discipline or face irrelevance

Jared Newman | Oct. 7, 2014
HP's PC division has coasted for years with little innovation or impact. As an independent company, it'll need to pick a direction and stick with it.

The new HP Inc. needs to tell customers what it believes in and how it can make a difference. The passing mention of 3D printing isn't much to go on--and NPD's Baker is skeptical, saying that "you're going to need a microscope to find sales of 3D printers" in a company of HP's size.

Perhaps HP has a grand plan that it has yet to reveal. But if all the talk of focus and flexibility translates to more unambitious floating with the current, it'll be a disappointment.


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