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HTC Malaysia is exclusive device partner for location-based widget

AvantiKumar | July 25, 2011
Mobile device firm HTC, regional ad firm Chalkboard launch free location-based service.

Chalkboard, HTC Malaysia launch


PHOTO - (From left) Lichi Wu, Director of Business Development, Asia, Chalkboard; and SK Wong, Country Manager of HTC Malaysia with models.


Mobile device manufacturer HTC Malaysia will be exclusive device partner for Southeast Asia advertising firm Chalkboard. A free widget will deliver real-time location-based updates and promotions, said the companies.

The Chalkboard widget is offered exclusively to HTC users and works on all HTC handsets that run Android 2.1 and above, according to HTC Malaysia country manager SK Wong in early July. "HTC will provide a richer experience for our users by incorporating Chalkboard - a service that works with thousands of local businesses - on our innovative handhelds. Consumers are relying more and more on their mobile devices to give them ready access to the local information they want. HTC will bring this service to all our Malaysian users."

Chalkboard chief executive officer and co-founder Saumil Nanvati said the new service would bring relevant content and promotions to consumers when they are near business locations. "With the Chalkboard widget, HTC users can find neighbourhood restaurants, stores, and other local businesses. The Chalkboard Widget enables HTC users to view and share promotions powered by Chalkboard that are within a 5-kilometer radius. Its user-friendly map will also provide directions to business locations in the shortest route possible."

"In addition to adding value to the HTC user experience, this partnership also helps our business customers, especially smaller businesses, who often cannot afford traditional marketing and who benefit more from targeting local consumers versus using mass media," said Nanvati.

"With more than 4,000 local business customers, Chalkboard enables businesses to send updates as frequently as they wish to an unlimited number of users for less than RM1 [US$0.34] per day," he said. "Chalkboard reaches millions of consumers across every major mobile device platform and the web, helping businesses impact their traffic and sales every day."


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