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IBM discovers its inner Kickstarter via enterprise crowdfunding

Bob Brown | Sept. 2, 2013
IBM researcher buzzes through company's innovation experiments at Crowdfunding East event.

Issues discussed included the fact that you usually can't just toss an idea onto a crowdfunding site and expect the masses to pile their money into it. It takes a lot of work in terms of reaching out to your contacts, tapping into the community most interested in the topic, investing in a good quality video and more.

Sinopoli said the beauty of crowdfunding for CMU was not just the oodles of money, but really the ongoing quality feedback that the UDOO team received during the process from those interested in investing. "The community helped shape the product," he said.


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