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IBM Malaysia underpins commitment to social networking

AvantiKumar | April 26, 2012
Social business methods are a way for companies to gain competitive advantage: IBM Malaysia

Soh Soo Fei, General Manager, IBM Software Group

PHOTO - Soh Soo Fei, IBM Malaysia general manager, IBM Software Group.

Technology solutions giant IBM Malaysia has emphasised its commitment to social networking methods as a way for companies to build competitive advantage and realise transformative benefits, said the company.

Speaking on 10 April 2012, IBM Malaysia general manager, IBM software group, Soh Soo Fei said IBM has embarked on a programme to share skills, resources and technical support to help develop social networking capabilities among its clients and business partners.

"As the industry leader in social business, among the first to embrace social internally and to develop social computing policy and guidelines, IBM is poised to help organisations exploit the transformation into a social business, helping them to build stronger relationships among their employees, customers and business partners and make better decisions, faster," said Soh.

She said this included new technical workshops designed to improve skills and consulting offerings to help develop a business culture that encouraged open collaboration and sharing among employees, clients, and business partners. "Through the use of interactive online courses, live support and one-on-one guidance with IBM Social Business experts, IBM is working with organisations across the globe to educate them on the benefits of applying social networking technology to their organisations, while at the same time helping to assess the barriers of social business for faster adoption."

Soh said that in Indonesia, IBM was helping restaurant franchise Bumbu Desa grow its business. "Diners are flocking to the restaurant chain, with new locations expanding into Singapore and Malaysia. Growing from three branches five years ago to 38 branches in 2010, the different franchises of Bumbu Desa were having a hard time staying connected with one another. Using IBM LotusLive Engage for essential collaboration tools like Web conferencing, social networking and instant messaging, employees across the franchises can now quickly share information regarding new menus, new ways to greet guests, and other restaurant-related issues."

Social business goes beyond Facebook, Twitter or LinkedIn

"With more and more organisations looking at social media as a way to outpace competition and reap rewards, it is now the era of social business," Soh said. "Social business goes beyond Facebook, Twitter or LinkedIn. A social business recognises that people do business with people (the value is in people and the interactions that they have) and optimises how people interact and then leverages those interactions to create business value and gain competitive advantage. A social business also embraces the shifts in the way employees, customers and partners engage."

"Any process that relies on people will be fundamentally changed. And it's going to change for one simple reason - social business is a competitive differentiator," she said. "The value lies in transforming core business processes by harnessing the collective intelligence and engaging across your entire business network."

"As barriers are removed across your business network, roles are changed, and behaviours are altered, organisations gain the ability to tap into knowledge, skills, and expertise of people inside or outside an organisation to the point where it can be applied to improve business processes in highly precise ways," Soh said. "This is called Collective Intelligence."

"The ability to more effectively tap into and apply Collective Intelligence is today's reality," said IBM Malaysia country manager, software solutions group, Eric Quah. "Harnessing Collective Intelligence can play an important role in generating new ideas, solving age-old problems, disaggregating and distributing work in new and innovative ways, and making better, more informed decisions about the future."

"Collective intelligence can help organisations to discover and share new ideas, augment skills and distribute workload, and improve forecasting effectiveness," said Quah. "These benefits could lead to improved product design and introduction process, executive communications and cultural transformation, improved customer care, real time market segmentation, advocate based marketing, global sales contests, and faster on-boarding of talent and skill development."

He said that integrating business processes and the "world of collaboration" to become a social business required technologies and skills. "IBM has the right technology and skills to help organisations transform. Forward looking companies are embracing the opportunities and challenges across their entire business network to deliver transformational results."


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