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IDC on 2012: Prep for cloud wars, mobile explosion, higher IT spending

Michael Cooney | Dec. 5, 2011
Researchers at International Data Corp. say some big battles will be brewing in 2012 in the cloud, mobile and Big Data arenas, so much so that "companies like Microsoft, HP, SAP, RIM, and others -- including Apple -- will face 'crossroads moments' in 2012.

• Big Data will earn its place as the next "must have" competency in 2012 as the volume of digital content grows to 2.7 zettabytes (ZB), up 48% from 2011. More than 90% of this information will be unstructured (such as images, videos, MP3 files and files based on social media and Web-enabled workloads) -- full of rich information, but challenging to understand and analyze. 2012 is likely to be a busy year for Big Data-driven mergers and acquisitions as large IT vendors seek to acquire additional functionality.

• Mobile data network spending will exceed fixed data network spending for the first time.

• 80% of new commercial enterprise apps will be deployed on cloud platforms.

• 15% of new mobile apps will be based on HTML5 by year's end.

• Vendors from emerging markets, such as Huawei and China Telecom, will make an aggressive push into developed markets, including the U.S.

• The number of intelligent, communicating devices on the network will outnumber traditional computing devices by almost 2 to 1 within next 24 months.


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