The center is affiliated with the USC Annenberg School for Communication and Journalism, which has been tracking one group of people for 13 years, according to the Phys.Org post by Paresh Dave.
"The results, which fall in line with other market research surveys, show little interest in devices such as Google Glass, Nike's FuelBand health monitor, the Fitbit activity tracker and smart watches among millennials. About 3 percent of respondents are using smart watches, Cole said."
According to Cole, "everyone's starting to dig in their heels against privacy intrusions and the blurring lines between work and play. Having a talking, tracking and texting watch isn't about to make things easier for consumers."
Apple may be trying to do just that. Rumors about an "iWatch" have been swirling since early this year. Apple has made trademark filings for "iWatch" in Japan, Russia and Mexico, at least. Most recently, Apple apparently has hired fitness industry consultant Jay Blahnik, who helped launch Nike's FuelBand wearable, and create an online community around FuelBand's data and apps. who played a key role in the development of the Nike+ FuelBand, a wearable with sensors and apps that link with iOS devices and the Nike+ online community.
Reporting on this, AllThingsD's John Paczkowski quoted Apple CEO Tim Cook's comments about wearable from earlier this year at the AllThingsD conference.
Here's the quote: "You know I wear this, it's the FuelBand. I think Nike did a great job with this. It's for a specific area, it's integrated well with iOS. There are lots of gadgets, wearables, in this space now. You've probably tried as many as I have, maybe even more. I would say that the ones that are doing more than one thing, that there's nothingthis does primarily one thing, the ones that do more than one there's nothing great out there that I've seen. There's nothing that's going to convince a kid who has never worn glasses or a band or a watch or whatever to wear one. Or at least I haven't seen it. So I think there's lots of things to solve in this space, but it's an area where it's ripe for exploration."
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