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In Facebook's quest to connect the world, app reaches emerging markets

Sharon Gaudin | July 23, 2013
Facebook For Every Phone grabs 1 million users using dumb phones.

For many people in developing countries, the new Facebook app could be their only Web portal, Olds said.

"Facebook need to make sure that it can be used on any device possible - even dumb phones," he added. "Facebook knows which phones are using Facebook for Every Phone, right? So they'll be able to target specific ads that best fit that market in that geography. Whenever you have a unique way to reach a market, that's valuable no matter what."


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