"You've got to continually evolve," Janish said. "We try to do the best job we can and let the work speak for itself."
As a result of those strategies, the independent Apple retailers are guardedly optimistic that they can survive over the next ten years.
"I don't believe we're extinct," said Alberto Palacios, manager of Create More in San Francisco. "We get a lot of customers who come into the store and say, 'I didn't think Apple allowed other sellers.' Others come in and say, 'Oh yeah, you were the Apple Store before there was an Apple Store.'"
Back in Colorado, Andy Gold has moved on. He has created a Website used by high school athletes and the NCAA to match students to college sports programs. But he remains wistful.
"I'm still a loyal Apple user," Gold said. "Everything related to my Website is such. My love of the Apple product has never changed, whether it's the iPhone, iPad, or iPod. That's part of my DNA, I guess."
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