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India emerging as a large BPO market: Gartner

John Ribeiro | April 12, 2011
India’s BPO market is booming, but there are challenges for outsourcers.

A number of companies are delivering BPO services from small towns and rural areas with an eye to offering lower cost services to Indian customers, and to counter the high staff attrition in the cities. The poor infrastructure in rural areas in India, and concerns about data security and privacy, may slow down the acceptance of rural BPO services, Singh said.

Another key challenge for outsourcers is to achieve economies of scale while addressing India's multi-lingual market, Pai said.

 

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