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inMobi is number one mobile ad network in Malaysia: survey

AvantiKumar | Oct. 17, 2012
iPhone and iPad record the most impressions delivered, followed by various Samsung models, according to an annual survey by Boardroom Research.

Phalgun Raju - inMobi

Photo - Phalgun Raju, regional director and general manager, Southeast Asia, Hong Kong and Taiwan, inMobi.


Mobile technology solutions firm inMobi has announced it is expanding its Malaysian team, which coincides with the company being named the number one mobile advertising network in Malaysia by the 2012 cycle of the annual survey of brands and agencies by Digital Media Rankings, organised by Boardroom Research.

"Being named the best mobile advertising network in Malaysia by key brand and agency decision-makers and influencers, is testament to our already strong commitment to the Malaysia market and to our performance and highest levels of client service," said inMobi regional director and general manager, Southeast Asia, Hong Kong and Taiwan, Phalgun Raju.

"Our dedicated local Malaysia team allows us to further strengthen and expand our market leading reach with local and international brands in Malaysia," said Raju. "We look forward to continuing to work with the top brands and their agencies to accelerate the mobile advertising market in Malaysia and take advantage of the large mobile rich media opportunity with our award-winning creative team."

She said that with its on-ground presence, InMobi would be able to more accurately address the unique needs of the Malaysian consumer.

"In Malaysia, InMobi's own network served more than 2.8 billion ad impressions in the quarter ending July 2012, reflecting a more than 200 percent year-on-year growth in mobile ad impressions," said Raju. "Seventy percent of those impressions were served on smartphones, with the smartphone category growing faster than the overall mobile market at close to 240 percent compared to the same quarter last year."

She said that Apple's iPhone and iPad were the individual devices with the most impressions delivered, followed by various Samsung models. "For operating systems, Android grew the fastest with an increase of more than 11 percent to a third of the OS market share of impressions in the same period ending July 2012."

The Digital Media Rankings were derived from questions in Boardroom Research's annual Digital Media Rankings Survey. Boardroom Research employed an online questionnaire and surveyed its database of client advertisers and marketing services agency professionals. All answers given by respondents were considered by Marketing Magazine when finalising the rankings.


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