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Intel Malaysia helps introduce latest home-grown JOI mobile devices

AvantiKumar | July 6, 2015
SNS Network unveils the JOI 7 Lite tablet and JOI Phone 5, both powered by Intel Atom x3 processor series.

SNS JOI Phone 5 and JOI 7 Lite launchPhoto - (From left) Ko Yun Hung, Managing Director, SNS Network Sdn Bhd; and Sumner Lemon, Country Manager, Intel Malaysia and Singapore.


Semiconductor firm Intel has helped launch the latest Malaysian-made additions to SNS Networks' JOI family of mobile devices - the JOI 7 Lite tablet and JOI Phone 5, both powered by Intel Atom x3 processor series.

During the unveiling of the devices, SNS Network's managing director, Ko Yun Hung, said, "We have certainly come a long way since the release of our very first Intel powered Windows tablet late last year. "Thanks to the very encouraging response we've received from our consumers, we have worked really hard to expand our family of mobile offerings under the JOI brand name."

Ko announced the availability of the devices at major AEON departmental stores as well as online channels - Gloo, Lazada, and Lelong. "[These are the] very first devices based on the all new Intel Atom x3 processor series and offer great performance and outstanding battery life in a sleek form factor. In addition, we're also pleased to announce the immediate availability of accessories suited for each of our devices in the JOI family."

He said both the JOI 7 Lite tablet and JOI Phone 5 smartphone use the Intel Atom x3-C3130, run on Android 4.4 and come with 8GB of storage expandable up to 32GB.

Intel Malaysia & Singapore country manager Sumner Lemon said: "For more than 50 years, Intel has led the innovation of microprocessor technology to the beat of Moore's Law. Intel microprocessors power the continuing evolution of computing devices, ranging from data centres to notebook computers, and sleek 2in1 devices to tablets and smartphones."

"The Intel Atom x3 processor that powers the JOI Lite 7 and JOI Phone 5 is a great example of Intel's focus on innovation," said Lemon. "Development of the Atom x3 started around two years ago, with the team in Singapore setting out to build a new mobile processor aimed at cost-effective devices. The result is an Intel processor designed in Southeast Asia, for Southeast Asia. We are committed to meeting the continued demand for mobile devices here in Malaysia and look forward to supporting our customers, including SNS Network, as they roll-out high quality, affordable devices that do not compromise on performance."


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