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Interview: Readify managing director, Graeme Strange

Allan Swann | Sept. 7, 2015
Discusses successes and being awarded Microsoft's global partner of the year.

Readify managing director, Graeme Strange

Readify's managing director, Graeme Strange, leads the team that won four awards at Microsoft's Annual Partner Awards, and was also named as global partner of the year. ARN sat down with him to discuss how the company had become such a success over the last year, and what the future holds.

Tell us a bit about your history with Readify?

Readify has been around about 12 years. I didn’t start it up, that was another good friend of mine, Graeme Armstrong. I joined him after a couple of years. He has since sold out of the business.

About two years ago we took on some private equity to buy out the existing shareholders that weren’t working in the business. BlueSky private equity has been a partner of ours ever since.

The latest challenge is how we get listed on the ASX, and that timeframe is meant to be May now. That is, if all the ducks line up.

You’ve just won Microsoft Australian partner of the year, as well as international partner of the year – amongst a host of others. What’s happened in the last year that’s taken you to the next level?
We’ve always been a company that has had developers at its core. They are the heart and soul of the company, our corporate DNA. I think for a long time when Microsoft was extremely product-centric, and licensing-centric, we didn’t sell licenses.

Now in a world where software is disrupting everything, where innovation isn’t just one of those buzzwords, but something that you have to think about from the board level down, you can’t ignore it anymore.

Software is at the centre of this explosion of technology, devices are basically a lump of metal if they don’t have the right software in them.

It's also a disruptive part of processes, look at Kickstarter. Taskgrabber, Uber, AirBNB, they are all disruptive and software is at their core.

So we’re in a great space for Microsoft. As they move towards this Cloud first model, the people that are driving this consumption, this stickiness on their platforms – whether it be in the app space, mobility or Cloud consumption - are people like us.

Our customers, like Barnados, have been central to us winning these awards. We had to rebuild Barnados entire case management system, after the NSW government effectively dumped a whole bunch of kids in care - which had an effect on that industry. So we jumped in and built their case management system, called MyStory.

With Laing O’Rourke, they wanted to reach out to their staff and contractors, and they had no idea what mobility devices their contractors were using. You have to assume they’re using all sorts. We built a platform that they could start to deliver services from, so that didn’t have to build it all over again on iOS, Android or Windows. Build it once, and it deploys out to everything.

There’s some clever technology, some clever thinking from clever people here.


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