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iPad lures first-time Apple customers

Joel Mathis | April 27, 2012
The iPad isn't just big business--it's also becoming the technological equivalent of a gateway drug into the wider universe of Apple products, helping the company extend its customer base to new audiences.

"I'm pleased to report that 94 percent of the Fortune 500 are testing or deploying iPads, and 75 percent of the Global 500 are testing or deploying iPads. These numbers are just off the charts for a product that's only 24 months old," Cook said, and added: "It's absolutely the most broad-base product I have ever seen in my whole career in terms of adoption rate into the enterprise."


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