Photo - Ryan Lai, Associate Market Analyst for Client Devices at IDC Asia/Pacific.
Apple's iPad Mini will be a game-changer in Malaysia's tablet market, according to analyst firm IDC's latest Worldwide Tablet Tracker study.
IDC Asia/Pacific associate market analyst for client devices, Ryan Lai, said the iPad Mini is expected to provide a boost for the seven-inch tablet segment in the country. "According to the latest IDC Worldwide Quarterly Tablet Tracker, the small tablet segment currently accounts for only 26 percent of the market but that is expected to grow to 45 percent in 2013."
"Though seven-inch tablets are expected to cannibalise larger tablets, its lower price point makes it a more affordable proposition, which is bound to attract new consumers," said Lai.
"Appetite for smaller tablets is irrefutable and 2013 will see intensified competition in the smaller tablet space, during which Samsung's current dominance is set to be tested, particularly by Apple's iPad Mini," he said.
Lai said Samsung dominated the seven-inch tablet market for the first nine months of 2012, representing 85 percent of total shipments of tablets with screen sizes between 7 and 7.7 inches. "However, Samsung accumulated its market share under conditions where little competition existed. The arrival of the iPad Mini at a comparable price to the US and a RM100 (US$32.87) price drop for the Nexus 7 represents the beginnings of a more competitive seven-inch tablet space in Malaysia."
"Many enthusiasts were eagerly anticipating the launch of Asus' Nexus 7 back in September but the lack of an 8GB (gigabyte) model and a perceived high launch price compared to the US for the 16GB model meant that many were left disappointed," he said.
Apple and Android dominate Malaysian tablet market
Lai said the fourth quarter of 2012 also saw the arrival of Microsoft's touch-centric Windows 8 operating system.
"With Windows 8, Microsoft may have left users a bit shocked by the radical change to a heavy touch-driven interface. Windows 8's overall success will depend on how quickly manufacturers can roll-out devices that maximise Windows 8's touch UI experience," said IDC Asia/Pacific research manager for client devices, Daniel Pang.
"Apple and Android are expected to continue their dominance of Malaysia's tablet space in 2013, where adoption of Windows 8 tablets will be highly dependent on the availability of tablets with comparable prices to Apple and Android," added IDC's Lai.
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